Values ​​- not just words, but the principles by which we operate

Expertise

The foundation of all our activities is strong expertise and a desire to elevate the value of natural fibers, especially alpaca wool. Our knowledge is based on over 30 years of experience with alpacas and international scientific research related to alpacas.

The breeding of alpacas and the processing of alpaca fiber, as well as the operation of the spinning mill, have made us comprehensive experts in our field. The small spinning mill operation began in 2012 and continued until the fall of 2023, when we sold the spinning equipment. We are still consulted for advice by educational institutions and many entrepreneurs working in the industry. 

Expertise is reflected in the quality standards of our products and in our customer service. We can assist you in many ways in choosing the right product, and we are happy to do so. Our goal is a satisfied user of our products!

Transparency

In the summer of 2024, an external, third-party impartial sustainability assessment was conducted for the Ruukin Kehräämön Alpaca Royal collection by Infine Oy.  Our entire supply chain is traceable back to the primary producers. Materials delivered to us from outside the EU have Fairtrade, USDA Organic, and RAS certifications. We have accredited the internal EU operators according to our own quality requirements. 

Ecological Sustainability

Alpaca wool is a very eco-friendly choice; it is never mass-produced. Originally, the alpaca living in the high plateaus of the Andes requires very little water and food. It grazes on renewable natural meadows and does not deplete the soil; on the contrary, it supports biodiversity. 

We strive for the most natural process and outcome possible, without any chemical treatment.see e.g. the superwash treatment of merino wool) We only use the natural base colors of alpaca, as over 20 base colors with numerous shades from white to blue-black allow for finding the perfect shade for the user.

Our alpaca products are in line with the principles of sustainable development throughout the entire production chain, from alpaca farming to the final product. Our products also come with maintenance and recycling services.

We design products to withstand time, wear, and trends. Our collection of industrially produced knitwear is sewn into shape from knitted pieces. If necessary, the already knitted garment can be unraveled back into yarn. The very fine Royal alpaca fiber we use (<18 µm) is rare and therefore it is important that no waste is generated. If you want to read more about the properties of alpaca fiber, check out our blog post. 

We have taken ecological considerations into account throughout the entire product lifecycle. For example, unlike common practices, we have retained the shipping fee for our products. This way, we avoid unnecessary returns and reduce the carbon footprint of our products. 

Ethics

For us, the concept of ethical means responsibility in ecological, social, and economic aspects. Animal welfare is important to us, and we have chosen partners whose operational principles align with ours. 

We also support the alpaca breeders of Peru's indigenous people by encouraging them in critical breeding work. Our quality requirements for alpaca fiber (Alpaca Royal <18 µm) they receive significantly better compensation than, for example, the so-called baby alpaca (> 22 µm) - or superfine (> 24 µm) level fiber. We are also involved Queshua Benefit -organization in action. Alpacas play an important role in breaking the cycle of poverty in South America.